Processing spam: Conducting processed listening and rhythmedia to (re)produce people and territories

This thesis provides a transdisciplinary investigation of ‘deviant’ media categories, specifically spam and noise, and the way they are constructed and used to (re)produce territories and people. Spam, I argue, is a media phenomenon that has always existed, and received different names in different times. The changing definitions of spam, the reasons and actors behind these changes are thus the focus of this research. It brings to the forefront a longer history of the politics of knowledge production with and in media, and its consequences. This thesis makes a contribution to the media and communication field by looking at neglected media phenomena through fields such as sound studies, software studies, law and history to have richer understanding that disciplinary boundaries fail to achieve. The thesis looks at three different case studies: the conceptualisation of noise in the early 20th century through Bell Telephone Company, web metric standardisation in the European Union 2000s legislation, and unwanted behaviours on Facebook. What these cases show is that media practitioners have been constructing ‘deviant’ categories in different media and periods by using seven sonic epistemological strategies: training of the (digital) body, restructuring of territories, new experts, standardising measurements (tools and units), filtering, de-politicising and licensing. Informed by my empirical work, I developed two concepts - processed listening and rhythmedia - offering a new theoretical framework to analyse how media practitioners construct power relations by knowing people in mediated territories and then spatially and temporally (re)ordering them. Shifting the attention from theories of vision allows media researchers to have a better understanding of practitioners who work in multi-layered digital/datafied spaces, tuning in and out to continuously measure and record people’s behaviours. Such knowledge is being fed back in a recursive feedback-loop conducted by a particular rhythmedia constantly processing, ordering, shaping and regulating people, objects and spaces. Such actions (re)configure the boundaries of what it means to be human, worker and medium

Media Distortions

Media Distortions is about the power behind the production of deviant media categories. It shows　the politics behind categories we take for granted such as spam and noise, and what it means to our broader understanding of, and engagement with media. The book synthesizes media theory, sound studies, science and technology studies (STS), feminist technoscience, and software studies into a new composition to explore media power. Media Distortions argues that using sound as a conceptual framework is more useful due to its ability to cross boundaries and strategically move between multiple spaces—which is essential for multi-layered mediated spaces. Drawing on repositories of legal, technical and archival sources, the book amplifies three stories about the construction and negotiation of the ‘deviant’ in media. The book starts in the early 20th century with Bell Telephone’s production of noise, tuning into the training of their telephone operators and their involvement with the Noise Abatement　Commission in New York City. The next story jumps several decades to the early 2000s focusing on web metric standardization in the European Union and shows how the digital advertising industry constructed web-cookies as legitimate communication while making spam illegal. The final story focuses on the recent decade and the way Facebook filters out antisocial behaviors to engineer a sociality that produces more value. These stories show how deviant categories re-draw boundaries between human and non-human, public and private spaces, and importantly, social and antisocial

Media Distortions: Understanding the Power Behind Spam, Noise and Other Deviant Media

Media Distortions is about the power behind the production of deviant media categories. It shows　the politics behind categories we take for granted such as spam and noise, and what it means to our broader understanding of, and engagement with media. The book synthesizes media theory, sound studies, science and technology studies (STS), feminist technoscience, and software studies into a new composition to explore media power. Media Distortions argues that using sound as a conceptual framework is more useful due to its ability to cross boundaries and strategically move between multiple spaces—which is essential for multi-layered mediated spaces. Drawing on repositories of legal, technical and archival sources, the book amplifies three stories about the construction and negotiation of the ‘deviant’ in media. The book starts in the early 20th century with Bell Telephone’s production of noise, tuning into the training of their telephone operators and their involvement with the Noise Abatement　Commission in New York City. The next story jumps several decades to the early 2000s focusing on web metric standardization in the European Union and shows how the digital advertising industry constructed web-cookies as legitimate communication while making spam illegal. The final story focuses on the recent decade and the way Facebook filters out antisocial behaviors to engineer a sociality that produces more value. These stories show how deviant categories re-draw boundaries between human and non-human, public and private spaces, and importantly, social and antisocial

Taming Noisy Women: Bell Telephone’s female switchboard operators as a noise source

This paper focuses on women who worked at Bell Telephone Company in the USA during 1930s and 1940s as telephone operators, and the training programmes they went through. Transmission of information depended on their actions because they had to facilitate the switchboards, and therefore held a crucial position as part of the communication channel. Thus, Bell felt they should tune their ‘bad’ behaviour which embodied noise in their systems. In order to maintain equilibrium, Bell enmeshed Michel Foucault’s disciplinary and biopower forms of governmentality and developed a hybrid form. This combination was seen in their flagship training programme, A Design for Living, where Bell penetrated operators’ bodies and minds, inside and outside work. When the operators revolted, Bell realised power should be exercised through automated dial machines. This would then become an inspiration for cybernetics who aimed to control communication systems that constructed information’s correct behaviour, and consequently users

Rhythmedia: A Study of Facebook Immune System

This paper examines the politics behind algorithmic ordering in social media, focusing on the advertising logic behind them. This is explored through a practice I call rhythmedia – the way media companies render people, objects and their relations as rhythms and (re)order them for economic purposes. As a case study I examine the way the Facebook Immune System algorithm orchestrates people’s mediated experience towards a desired rhythm (sociality) while filtering out problematic rhythms (spam). This anti-spam algorithm shows that it is important for Facebook to understand people as rhythms and assemble a dynamic database from their mediated experiences, to convince advertisers that they know when and where people do things. People’s rhythms become a product that advertisers pay and bid for through Ad Auction to intervene in specific moments and shape people’s experience. Thus, the company can shape, manage, and filter specific rhythms to order sociality that brings more value

Developing misinformation immunity:How to reason-check fallacious news in a human–computer interaction environment

To counter the fake news phenomenon, the scholarly community has attempted to debunk and prebunk disinformation. However, misinformation still constitutes a major challenge due to the variety of misleading techniques and their continuous updates which call for the exercise of critical thinking to build resilience. In this study we present two open access chatbots, the Fake News Immunity Chatbot and the Vaccinating News Chatbot, which combine Fallacy Theory and Human–Computer Interaction to inoculate citizens and communication gatekeepers against misinformation. These chatbots differ from existing tools both in function and form. First, they target misinformation and enhance the identification of fallacious arguments; and second, they are multiagent and leverage discourse theories of persuasion in their conversational design. After having described both their backend and their frontend design, we report on the evaluation of the user interface and impact on users’ critical thinking skills through a questionnaire, a crowdsourced survey, and a pilot qualitative experiment. The results shed light on the best practices to design user-friendly active inoculation tools and reveal that the two chatbots are perceived as increasing critical thinking skills in the current misinformation ecosystem